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A swanky cocktail party celebrating Goop’s latest e-commerce destination at Violet Grey and a brick-and-mortar location at Hirshleifers.

Gwyneth Paltrow, Cassandra Grey
What do these three businesses have in common?
They’re all owned by incredibly chic women.
Inside, I enjoy chatting with Paltrow and Grey in a cozy red velvet circular booth.

So, I feel like I’ve been championing her mission for a long time.
There’s the dream of it and then the utility of it," Grey toldVogue.
I also love all of the HirshleifersAnd everything they do, they take really seriously.

Were thrilled to welcome Goop to Violet Grey at Hirshleifers.
Gwyneth is a long-time friend and was the link between our courtship with Violet Grey.
Its a full circle moment to have all three of our worlds merge, Marci Hirshleifer tellsVogue.
Anne Baker, Marigay McKee, Cassandra Grey
Helena Christensen, Gwyneth Paltrow