Products are independently selected by our editors.

We may earn an affiliate commission from links.

A swanky cocktail party celebrating Goop’s latest e-commerce destination at Violet Grey and a brick-and-mortar location at Hirshleifers.

Image may contain Gwyneth Paltrow Rita of Cascia Blouse Clothing Coat Jacket Face Head Person and Photography

Gwyneth Paltrow, Cassandra Grey

What do these three businesses have in common?

They’re all owned by incredibly chic women.

Inside, I enjoy chatting with Paltrow and Grey in a cozy red velvet circular booth.

Image may contain Aria Pullman Clothing Footwear High Heel Shoe Adult Person Accessories Bag Handbag and Urban

So, I feel like I’ve been championing her mission for a long time.

There’s the dream of it and then the utility of it," Grey toldVogue.

I also love all of the HirshleifersAnd everything they do, they take really seriously.

Image may contain Gwyneth Paltrow Helena Christensen Vaughn Armstrong Person Photobombing Urban Club and Adult

Were thrilled to welcome Goop to Violet Grey at Hirshleifers.

Gwyneth is a long-time friend and was the link between our courtship with Violet Grey.

Its a full circle moment to have all three of our worlds merge, Marci Hirshleifer tellsVogue.

Anne Baker, Marigay McKee, Cassandra Grey

Helena Christensen, Gwyneth Paltrow