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Hailey Bieberbelieves that fragrance can transport you.

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Tyler Mitchell/YSL Beauty

Ive gone back to scents that I wore 10 years ago just for the pure nostalgia of it.

That is exactly how I feel when I wear it.

The model and brand founder shares that the series tagline, Burn to Bloom, really spoke to her.

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Tyler Mitchell/YSL Beauty

All she has to do is reach for the gold-accented Flowers & Flames bottle.

To me feeling free is feeling completely and authentically yourself with no apologies.

YSL Beauty

Libre Flowers & Flames Eau de Parfum

NORDSTROM

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