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Hailey Bieberbelieves that fragrance can transport you.

Tyler Mitchell/YSL Beauty
Ive gone back to scents that I wore 10 years ago just for the pure nostalgia of it.
That is exactly how I feel when I wear it.
The model and brand founder shares that the series tagline, Burn to Bloom, really spoke to her.

Tyler Mitchell/YSL Beauty
All she has to do is reach for the gold-accented Flowers & Flames bottle.
To me feeling free is feeling completely and authentically yourself with no apologies.
YSL Beauty
Libre Flowers & Flames Eau de Parfum
NORDSTROM
