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They are pictured above.
One of the ways H&M will mark the 20 years of designer collaborations is with limited releases of pre-loved pieces sourced from vintage dealers and Sellpy. They are pictured above.
We had an idea that it should continue, but not for 20 years!
Margareta van den Bosch and Ann-Sofie Johansson.
In 2004 the much respected creative director Donald Schneider was working with (not for) the Swedish company.
Margareta van den Bosch and Ann-Sofie Johansson.
I wondered, could we do a campaign where people talked about thefashion?
Through its collaborations H&M has played with celebrity in an interesting way.
Usually clothing chain H&M nabs ideas from top designers.
Karl Lagerfeld for H&M
How does H&M choose which designers to work with?
Johansson explained that the team has a wishlist.
It also makes fashion less shallow in that sense.
Photo: Mu Kei /F ilmMagic
It actually gives context to fashion.
you’re free to see how something started and the evolution and development of things.
That is super interesting, and we can show that with these collaborations.
Photo: Patrick McMullan / Getty Images
And thats how some designers think of these projects.
We know that glamour sells really well, she said when interviewed about the Giambattista Valli project.
Things are different behind the scenes too.
Viktor & Rolf for H&M
Its more about teamwork, she said.
There has been a change between generations.
The young one can also be iconic, but its more generous.
Viktor & Rolf for H&M
And to be honest that is very much how we work at H&M.
(These are shown in the photographs taken against the blue background.)
There will be eight drops, seven in the US and Europe; the eighth will be online.
Erin Wasson, Roberto Cavalli, Eva Cavalli, and Jessica Stam at the Roberto Cavalli at H&M launch party.
Speaking toThe Guardianshesaid: Im quite high on fashion right now.
I have never been able to afford Comme.
Fashion love, requited.
H&M Comme des Garçons
The collection was based on the designers own slimmed-down silhouette and preference for black and white.
Im not going to do what I do for Chanel, he said.
WHEN:The on-sale date was November 12, 2004.
Matthew Williamson for H&M
WHERE:Karl Lagerfeld for H&M collaboration was launched on September 17, 2004 in Paris.
Karl came up the escalators with his entourage, and it was like Michael Jackson entering.
For me, this is fashion today.
Matthew Williamson for H&M
he toldThe New York Times.
In a press statement, he declared: We both had the same idea independently.
With the backing of the Gucci Group, she started her eponymousand sustainablebrand in 2001.
Jimmy Choo x H&M
Just as she followed Karl Lagerfeld at Chloe, so she did as H&Ms second designer collaborator.
WHAT:A 40-piece womenswear and accessories collection that the designer described as the best of Stella McCartney.
WHEN:The on-sale date was November 10, 2005.
Sonia Rykiel pour H&M
I want people to understand what I do, instead of only seeing something in a glossy magazine.
Speaking withSuzy Menkes, she said: There is a merit to having clothes that are not so precious.
MARGARETA VAN DEN BOSCH:Stella McCartneys designs are modern and cool yet classic and wearable.
Sonia Rykiel pour H&M
We have long admired her sense of tailoring and femininity.
Consumer research further confirmed the strong appeal of her brand.
This is a clever collaboration, wrote Style.coms Tim Blanks at the time.
Lanvin for H&M
Viktor & Rolf are cherished within the international fashion crowd but still a little bit unknown outside it.
This will put an end to that.
WHEN:The on-sale date was November 9, 2006.
Lanvin for H&M
We were thinking of a celebrity wedding because they dont last very long.
Our roots are based in couture.
Its the heart and soul of our work.
Lanvin for H&M
But we also love to play with opposites: transformation is a key element of our signature style.
For us, fashion is an antidote to reality.
|Watch the fashion show.
ALber Elbaz at the Lanvin for H&M event.
Fashion can be glamour and fantasy, and at its best can even make reality a little more fun.
Wearing Cavallis creations is all about that.
WHEN:The on-sale date was November 8, 2007.
Donatella Versace.
Amping up the crowd was the noise of a helicopter and cars, paparazzi flashes.
I love freedom and challenges: breaking down barriers, experimenting in different directions.
H&M is all this for me.
The Icons of Versace for H&M
I will add a dash of festivity and dreams.
There is no place for shyness and no possibility of ending up with a mainstream wardrobe of everyday basics.
The Roberto Cavalli collection represents an exuberant, successful lifestyle.
Nicki Minaj.
The designer once said that she is on a mission to challenge conformity.
WHAT:Clothing and accessories for men and men, childrenswear, and a unisex fragrance.
The signature piece was a Victorian coat dress with ruffle details.
Milla Jovovich, Consuelo Castiglioni, Carolina Castiglioni, and Drew Barrymore.
There was a chic navy trench, polka-dots to wear from head to toe, and zippered wallets.
WHEN:There were two on-sale dates.
WHERE:According to a press release, customers started queuing on Wednesday prior to the Saturday launch.
Marni at H&M
The first customers started to line up.
Observing this, Kawakubosaid: The first reaction from the customers is beyond our expectations.
Comme des Garcons spirit, together with H&Ms commercial sense, seems to work very well.
Marni at H&M
REI KAWAKUBO:I have always been interested in the balance between creation and business.
It is a dilemma, although for me, creation has always been the first priority.
As Plum Sykes wrote in a 2001Vogueprofile, Williamson lives a Day-Glo life.
Bryan Ferry.
He just cant help it.
The collection is full of color and a feeling of happiness.
Its elegant, but in a relaxed way, a little bit bohemian with some ethnic influences.
Maison Martin Margiela with H&M
said van den Bosch.
Inspired by his own wardrobe, the designer created his first menswear looks for this collaboration.
The host and his helpers were dressed in nautical looks.
Maison Martin Margiela with H&M
Color is one of the defining aspects of my signature style.
The spirit of the collection is both covetable and precious.
When he combines these things, you get a very contemporary London look.
Maison Martin Margiela with H&M
He is fantastic with piling on color, said in a statement.
By purchasing too many pairs of Jimmy Choo shoes.it was one of the worlds most covetable shoe brands.
Possibly better than the gotta-have-it-this-minute vibe of the collection is its affordability.
Photo: Pascal Le Segretain / Getty Images
Every piece is priced for H&Ms Buy Now, Wear Now approach to fashion,notedVogue.
There is a sense of rock chick but always with added elegance.
Shoes are every fashionistas passion, and who doesnt dream about a pair from Jimmy Choo?
Sienna Miller at the London preview.
said van den Bosch in a statement.
WHEN:The on-sale date was November 14, 2009.
Speaking withVogue,sheexplained, H&M actually approached us to work with them.
From left: Hen Dogg, two guests, Master Gee, DJ T Dynasty, Melle Mel, and Wonder Mike.
It was an immediate Yes.
MARGARETA VAN DEN BOSCH:We adore Jimmy Choos shoes and bags.
They are glamorous and sexy, and they add instant style to the simplest of outfits.
Alexander Wang x H&M
This collaboration is particularly exciting because its our first shoe designer collection.
WHO:Nathalie Rykiel, president and artistic director of her mothers namesake company, founded in 1968.
The flame-haired Left Bank icon became synonymous with colorful, often striped, knitwear and sexual liberation.
Alexander Wang x H&M
Rykiel style is more than fashion, it is a lifestyle.
It is the incarnation of the Saint-Germain-des-Pres woman," said Nathalie Rykiel in a statement.
With this lingerie collection, the houses signature chic and seduction is available for all women.
Alexander Wang x H&M
And all at a very pocket-friendly price.
WHEN:This collaboration was available through H&M and, unusually, in select Sonia Rykiel boutiques.
The on-sale date for part one was December 5; for part two, February 20, 2010.
Olivier Rousteing.
Theres even a team of high-stepping baton twirlers.
MARGARETA VAN DEN BOSCH:Who better than Sonia Rykiel to make lingerie chic!
Lanvin for H&M
ALber Elbaz at the Lanvin for H&M event.
Balmain x H&M
WHAT:Party-ready clothing and accessories for women and men.
Of note were the colorful, ruffled dresses accessorized with chains, pearls, and romantic bijoux.
Faux-fur and zebra-striped toppers added some kittenish allure.
The Backstreet Boys
WHEN:The on-sale date in North America was November 20; worldwide was November 23, 2010.
These, alongside some of the designers sketches, were auctioned for charity.
MARGARETA VAN DEN BOSCH:It is such an exciting moment.
Jourdan Dunn, Olivier Rousteing, Kendall Jenner at the 2015 Billboard Music Awards.
Lanvin will bring to H&M a luxurious French tradition that is also modern and playful.
The Icons of Versace for H&M
Nicki Minaj.
WHAT:Ready-to-wear, menswear, accessoriesand for the first timeand home capsule.
Kenzo x H&M
WHEN:The on-sale date was November 17, 2011.
As one headlinedeclared: H&M Spares No Expense to Celebrate Its Collaboration With Donatella.
Models walked down a gold-paved catwalk, some in one-off show-only pieces.
Kenzo x H&M
And following the performances yet another set of partitions opened to reveal a pop-up shop.
MARGARETA VAN DEN BOSCH:When I think about Versace, I think of iconic items.
With this collection for H&M, weve got the essence of Versace.
Kenzo x H&M
See the runway collection.
|Check out the party pics.
Milla Jovovich, Consuelo Castiglioni, Carolina Castiglioni, and Drew Barrymore.
Humberto Leon and Carol Lim.
Marni at H&M
Bryan Ferry.
WHEN:The on-sale date was March 8, 2012.
See the campaign imagery.
Erdem x H&M
WHEN:The on-sale date was November 15, 2012.
Maison Martin Margiela believes in showing its work outside of the traditional context.
We will bring together the contrasting universes of the two houses in ways that will surprise all.
Erdem x H&M
This collaboration will be a great and memorable fashion moment.
See the campaign photographshereandhere.
|Check out the party pictures.
Erdem x H&M
|Watch the lookbook come to life.
Sienna Miller at the London preview.
Knits were chunky, scarves fringed, earrings dangled, and leather trousers side-laced.
Erdem Moralioglu.
Sequined stilettos shared space with cuffed cone-heeled boots.
WHEN:On sale date was November 14, 2013.
The collection is infused with this kind of easiness and attitude.
Moschino [tv] H&M
Everything can be mixed following ones own instincts: my take on fashion is all about personality.
See the campaign imagery.
known as much for his personal ebullience as with the too-cool-for-school M.O.D.
Giambattista Valli x H&M
(model-off-duty) aesthetic he popularized.
Reveling in contrasts, the downtown partier endorsed athleisure.
And lets not forget the slides that were as suitable for a locker room as for a bodega run.
Simone Rocha x H&M
WHEN:The on-sale date was November 6, 2014.
WHERE:The Alexander Wang x H&M was celebrated with two launch parties.
Guests were welcomed with beer, popcorn, and branded foam fists.
Mugler H&M
Both Sharaya J and Missy Elliott performed.
ALEXANDER WANG:The work with their team is an exciting, fun process.
In a separate interview, she stated that Wang is one of the most important voices in fashion today.
Photo: Courtesy of H&M
He understands exactly what people want to wear and does it with an energy and passion thats infectious.
See the campaign imagery.
|Check out the party pics.
CL at the rock H&M launch in Seoul.
Under Rousteings leadership, Balmain became associated with decorative magnificence, sensuality, and inclusion.
I want to talk to my generation: this is my main aim as a designer.
said Rousteing in a statement.
Xiumin at the rock H&M launch in Seoul.
The collaboration felt extremely natural to me: H&M is a brand that everybody connects to.
It calls for unity, and I am all for it.
(The New Yorkerreportedthe designer flew twenty-six hours round-trip from Paris to Las Vegas to do this.)
Seorina at the rock H&M launch in Seoul.
Jourdan Dunn, Olivier Rousteing, Kendall Jenner at the 2015 Billboard Music Awards.
WHAT:Decorative, fitted clothing and accessories for women and men that referenced Rousteings work for Balmain.
They really pushed themselves to make it happen, to get that feeling of exclusivity and uniqueness.
Embellishment has been part of my work at Balmain from the beginning.
WHEN:The on-sale date was November 15, 2015.
Why produce remakes of past hits?
It is also closely linked to the show business and music worlds, which adds another element of surprise.
See the campaign imagery.
|See the runway show.
|Check out the backstage pics.
Kenzo x H&M
Humberto Leon and Carol Lim.
WHAT:Apparel and accessories for men and women.
Takada, like Lim and Leon after him, was an outsider in Paris.
Inclusivity and individuality were guiding principles in the Kenzo collections of the 1970s.
WHEN:The on-sale date was November 3, 2016.
Back in the 70s and 80s, Takadas runway shows often featured dancers, performers, even make-believe weddings.
Weve always been diverse, weve always been inclusive .
were not doing anything to be on trend.
This is just how weve always done it.
See the runway show.
|Check out the party pics.
Erdem x H&M
Erdem Moralioglu.
The label has become known for pretty historicisms overlaid with queer narratives and the designer for his autonomy.
The designer turned model to understand what felt right and what didnt,wroteBritishVogue.
WHEN:The on-sale date was November 2, 2018.
This was a double debut introducing the collection and Erdem as menswear designer.
The other way that this collection departed from the usual fast-fashion collaboration script was that it felt slow.
You didnt get the impression that these clothes were designed to be worn once and carelessly discarded.
ANN-SOFIE JOHANSSON:From the moment we started talking with Erdem…I was captured by his vision.
Speaking with Sarah Mower, Johanssonnotedthat: Erdems a perfectionist and challenging at the same time.
He knows exactly what he wants: The lace should look like this!
See the runway show.
|Check out the backstage pics.
The messageother than use protectionis that this is a collection for everyone from the self-proclaimed peoples designer Jeremy Scott.
Whenever I design, I think about my friends, Scott says.
WHEN:The collection was released on November 8, 2018.
Diplo was the guest performer.
Scotts minor coup here was pointing up once and for all the old-timey-ness of those distinctions.
Guests could step into a giant TV to experience the collection in augmented reality.
See the fashion show.
|Checkout the backstage pics.
|See the campaign imagery.
The designers hyperfeminine vernacular of embellished frills and plisse-tulle concoctions was given a gender-neutral makeover.
Its indeed a collaboration rather out of the ordinary, acknowledged Valli during a preview.
Its a nice way to share this flavor with them, the designertoldNicole Phelps.
The code name for the collaboration, he explained, was Project Love.
The thing that makes me most happy in life is if I can make someone happy.
Its beautiful if I can do that for a wider group of Valli girls and Valli boys.
ANN-SOFIE JOHANSSON:We know that glamour sells really well, shetoldCardini.
See the fashions show.
|See the pre-collection.|See the campaign imagery.
WHAT:Clothing and accessories for the whole family, plus a beauty product called a pink stain pot.
Theres still a Lanvin x H&M box in my teenage bedroom at my parents home in Dublin!
WHEN:The on-sale date was March 11, 2021.
The team is so synchronized they hardly have to speak and everyone is dressed so beautifully.
It was inspiring to see people dress that beautifully every day.
See the campaign imagery.
|See the Simone Roch x H&M AR book.
Though based in Japan, she has been showing in London since 2014.
WHEN:The on-sale date was September 2, 2021.
(Dufort went on to create the collection film forfall 2022 collection.)
YASUKO FURUTA:Fashion can communicate ideas and interests immediately and non-verbally.
I would love for this H&M collection to introduce that idea to a global audience.
We are thrilled to be able to bring her playful but intellectual style to our customers.
WHEN:The on-sale date was May 11, 2023.
When youre trying to wake up Sleeping Beauty, its important to shoot a gun in the air.
Thats what Ive been trying to do.
The houses founder, Thierry Mugler, is obviously a big part of that.
WHEN:The on-sale date was November 9, 2023.
Theres a bold extravagance to it thats important to embrace.
ANN-SOFIE JOHANSSON:Rabannes metallic dresses are instantly recognizable pieces of fashion history.
See the collection.|Watch the video.
CL at the rock H&M launch in Seoul.
Xiumin at the rock H&M launch in Seoul.
Seorina at the rock H&M launch in Seoul.
WHAT:Reassembled essentials for men and women.
Nothing in this collection is quite as it seems.
WHEN:The on-sale date was April 18, 2024.
ROK HWANG:Rokh designs have a classic appearance with a radical construction for a timeless approach to design.
See the campaign imagery.
|Check out the party arrivals.
|Watch the collection video.
