A still from the Nuda for Tiger of Sweden film.
Three, two, one…action!
Titled Curious Monika, the capsule weaves together two main themes: Swedish sin (i.e.
A still from the Nuda for Tiger of Sweden film.
Nudas co-foundersFrida Vega SalomonssonandNora Arrhenius Hagdahlare locals who play with heritage in a way Conway cannot.
One thing youwontwant to do at work is to cue up 1978sFabodjantan(Come Blow the Horn!
Its this very idyllic idea of what the past was about.
The Swedish national costume
The campaign was photographed at Hagdahls red summer house in Stallarholmen, about an hour from Stockholm.
She produced the same material in a pattern the team designed.
This is cut into a fetching, trim jacket with hook-and-eye hardware.
Nuda for Tiger of Sweden
It was putting our own view on it.
Jeans have been stained green, as if youve been rolling in the hay, or the grass.
Theres a whip/keychain for those into the pleasure/pain game.
Nuda for Tiger of Sweden hoodie with embroidery on the back
For both sides, the experience fell into the latter category.
Hagdahl concurs: It was a very surreal process for us.
The long set can be removed.
Nuda for Tiger of Sweden woven jacket, jeans, fringed key chain
is to give his collaborators-turned-friends freedom.
What he loves about Hagdahl and Salomonsson is curiosity.
Theyre constantly doing stuff, always thinking about the angles, he says.
Nuda for Tiger of Sweden pant suit with embroidery on the back
Theyve both got this kind of amazing energy; theyre like hustlers.
Adding some fun to the project for Hagdahl and Salomonsson is their personal connections to Tiger of Sweden.
For me, the brand is very nostalgic, says Salomonsson.
Nuda for Tiger of Sweden tailcoat and jeans
For me, that brand has always felt a bit sexy.
Not maybe in a fashion vibe, but popping a bubble gum kind of vibe.
Nuda for Tiger of Sweden adjustable cotton skirt
Nuda for Tiger of Sweden cotton top and tap shorts
Nuda for Tiger of Sweden leather jacket and skirt with two layers of fringe, short and long. The long set can be removed.
Nuda for Tiger of Sweden leather shorts, cotton shorts, and bra
Nuda for Tiger of Sweden cotton top and skirt
A still from the Nuda for Tiger of Sweden film.
A still from the Nuda for Tiger of Sweden film.
A still from the Nuda for Tiger of Sweden film.
A still from the Nuda for Tiger of Sweden film.
