Conner Ives at his fall 2025 ready-to-wear show.
Alexander McQueen at his spring 2006 ready-to-wear show.
Pascal, whosesister Luxis also trans, had come by the tee via his stylistJulie Ragolia.
Troye Sivan at Coachella
Troye Sivan, Lorde, Charli XCX, and Billie Eilish at Coachella
Sivan and Charli onstage at Coachella.
I cant believe a t-shirt is the most popular thing Ive ever made!
Needless to say most brands would paya lotfor this kind of organic exposure.
Conner Ives at his fall 2025 ready-to-wear show.
Ives is known for opulent eveningwear and a sophisticated brand of upcyclingnot exactly luxury slogan tees.
Still, the t-shirt is part of Ivess design vernacular.
Lets make Conner a t-shirt!
Alexander McQueen at his spring 2006 ready-to-wear show.
The impetus came from an overarching thought hed had these days.
Haider Ackermann pictured in the t-shirt alongside Tilda Swinton.
He went with Protect the Dolls instead.
Troye Sivan, Lorde, Charli XCX, and Billie Eilish at Coachella
Dolls is verbiage thatwe(the industry, LGBTQ+ people, younger folk) use.
Ives was speaking to the people in the room, but ended up making a global statement.
The t-shirt he wore backstage was deadstock, but his team mobilized to produce new versions.
Sivan and Charli onstage at Coachella.
Ives has sold 1,088 t-shirts as of Sunday, April 13.
After production, shipping, and order fulfillment costs, hes donated over $70,000.
A number that continues to grow by the hour.
Courtesy of Honey Dijon via Pedro Pascal on Instagram
Haider Ackermann pictured in the t-shirt alongside Tilda Swinton.
Alex Consani and Troye Sivan at Coachella
