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Hair accessories and It girls go hand-in-hand (just think of Carolyn Bessette Kennedys iconic tortoiseshell headband fromC.O.
Emi Jay
Bigelowfrom all of her paparazzi shots in the nineties), and todays generation is no different.
Founded byJulianne Goldmarkin 2009, the brand was fifteen years in the making.
Eagle-eyed fans of the brand have also spotted it on Sofia Richie, Hailey Bieber, and Kendall Jenner.
According to Riley, everyone in LA is a part of the Emi Jay community.
Amanda Lee, stylist for Bieber and the Kardashian-Jenner clan also agrees with the sentiment.
I use the clips every day.
My clients are even obsessed with them and steal them from me all the time, said Lee.
The claw clip had a comeback in recent years and then a cult following for Emi Jay began.
These days people dont even call them claw clips, they call them the Emi Jay clip.
It’s been a big year for Goldmark and Emi Jay.
The next day the hallways were flooded with pink butterfly clips.
As for what fans of the brand can look forward to next according to Goldmark?
Even more good hair.
Heres to Emi Jay becoming your next hair one-stop shop in the future.
