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Concentrated scents with language likeextraitandintenseare suddenly overtaking the market.

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The more concentrated the scent, or sillage (a.k.a.

its ability to linger), the higher the price.

Sometimes it can be explained in as straightforward a matter as concentration, like with GuerlainsShalimarperfume, for example.

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Alcohol and antiseptic ingredients like lavender and rosewater were chosen to help ward off illness.

Plus it smelled good, so once perfumery became more luxurious, more modern, concentrations leveled up.

Still, the quality of a fragrance cannot be judged by its strength, Nagel insists.

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Her answer was volcanoes and an earth under which a fire smolders.

His new scents feature a guest ingredient that brings a completely new olfactive facet to the note.

While often used as an ambery note, I see myrrh as a luminous black color, says Guichard.

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While concentration may not be the focus, a sense of depth certainly seems to be.

The scent trail is important too.

That kind of attention is good for business.

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Hours later an editor asked what I was wearing.

Its important that you get compliments, says Jelk.

You will never rebuy a perfume if nobody tells you that you smell good.

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Thats the best compliment ever.