Maybe its a Chanel bag, or a Cartier watch, or a pair of Gucci shoes.
Now an object like that feels very, very unattainable for a young person.
IloveBanana Republic, she said solemnly when I told her where Id gotten it.
PEAK PERFORMANCELEFT TO RIGHT, IN ASCENDING AND THEN DESCENDING ORDER: Angelina Kendall wears a Dôen top ($158; shopdoen.com) and Polo Ralph Lauren jeans ($248; ralphlauren.com). Vittoria Ceretti in a Bode top ($590; bode.com) and Nili Lotan jeans ($395; nililotan.com). Amelia Gray wears an Ulla Johnson top, $390; ullajohnson.com. Lulu Tenney in a Nili Lotan top ($595; nililotan.com). Anok Yai wears a Dôen top, $228; shopdoen.com. Devyn Garcia in a Dôen top ($268; shopdoen.com for similar styles) and Levi’s jeans ($80; levi.com). Loli Bahia wears a Gap shirt ($70; gap.com). Styled by Camilla Nickerson. Photographed by Inez and Vinoodh.Vogue, December 2024.
TIE BREAKVittoria Ceretti wears an All-In top, $375; all-in-studio.com.
J.Crew shirt, $98; jcrew.com.
All-In x Guess U.S.A. skirt.
TIE BREAKVittoria Ceretti wears an All-In top, $375; all-in-studio.com. J.Crew shirt, $98; jcrew.com. All-In x Guess U.S.A. skirt. Alexis Bittar necklace, $895; alexisbittar.com.
Alexis Bittar necklace, $895; alexisbittar.com.
By 2020, WaightKellerhad begun to grow restless at Givenchy.
There was a dramatic shift for me in terms of where fashion was going, she says.
IT’S A CINCHLoli Bahia wears an A.P.C. jacket, $630; apc-us.com. COS shirt, $135; cos.com. The Frankie Shop skirt, $240; thefrankieshop.com.
Last September, she joined the Japanese brand Uniqlo as creative director.
That was something that felt right, she says.
Maybe, she adds, I was seeing something ahead of the curve.
STITCH IN TIMEDevyn Garcia in a GapStudio custom denim dress. R13 shirt, $595; r13.com. Frame skirt, $268; frame-store.com.
If anything, my impact as a designer is far greater here than anywhere else.
ITS A CINCHLoli Bahia wears an A.P.C.
jacket, $630; apc-us.com.
BLUE ANGELAngelina Kendall wears a Coach coat, $450; coach.com for similar styles. Proenza Schouler White Label coat. Polo Ralph Lauren dress. $398; ralphlauren.com.
COS shirt, $135; cos.com.
The Frankie Shop skirt, $240; thefrankieshop.com.
STITCH IN TIMEDevyn Garcia in a GapStudio custom denim dress.
CROWNING GLORYAmelia Gray wears a La Perla slip dress.
R13 shirt, $595; r13.com.
Frame skirt, $268; frame-store.com.
What I found was unrecognizable from the musty, fluorescent-lit storefront I remember from back-to-school shopping of yore.
TALL ORDERLulu Tenney wears a Polo Ralph Lauren jacket, $698; ralphlauren.com. Hodakova shirt, $375; hodakova.com. Acne Studios skirt, $800; acnestudios.com.
Another shopper held a Fair Isle sweater to her chest, asking her friends, Do Ineedit?
They cost $100 and were probably the most expensive thing shed ever bought for me.
Some more recently emerging brands have built thriving businesses by appealing directly to this fashion-loving yet financially cautious customer.
PILING ONAnok Yai wears an Arc’teryx windbreaker, $700; arcteryx.com. Willy Chavarria x Adidas jacket, $200; adidas.com. Uniqlo shirts, $40; uniqlo.com. Wales Bonner sweater, $570; walesbonner.com for similar styles. Uniqlo boxer shorts, $7; uniqlo.com. Coach hat, $195; coach.com for similar styles.
Since founding The Frankie Shop in 2014,Gaelle Drevethas sought to make elevated versions of everyday pieces.
I mean, its so silly.
Its not about being cheap, or affordableits about being fair.
GETTING THE BAND BACK TOGETHERLoli Bahia wears a Gap shirt ($70; gap.com) and Agolde jeans ($258; agolde.com). Angelina Kendall wears a Nili Lotan shirt ($425; nililotan.com) and Polo Ralph Lauren jeans ($248; ralphlauren.com). Devyn Garcia wears a Polo Ralph Lauren shirt ($168; ralphlauren.com) and Levi’s jeans ($80; levi.com). Lulu Tenney in a Nili Lotan shirt ($425; nililotan.com) and jeans ($395; nililotan.com). Vittoria Ceretti wears a Polo Ralph Lauren shirt and Nili Lotan jeans ($450; nililotan.com). Anok Yai wears a Gap shirt and Calvin Klein jeans ($99; calvinklein.us). Amelia Gray in a Nili Lotan shirt and R13 jeans ($545; r13.com). All wearing Coach boots ($295, coach.com).
BLUE ANGELAngelina Kendall wears a Coach coat, $450; coach.com for similar styles.
Proenza Schouler White Label coat.
Polo Ralph Lauren dress.
$398; ralphlauren.com.
CROWNING GLORYAmelia Gray wears a La Perla slip dress.
Instead, there is a prevailing sense that consumers are craving authenticity.
Its an honest pieceits simplicity is its appeal, he says.
I come from a working-class family, and Ive never lost that fact.
I know that, to most people, this is a really big deal.
TALL ORDERLulu Tenney wears a Polo Ralph Lauren jacket, $698; ralphlauren.com.
Hodakova shirt, $375; hodakova.com.
Acne Studios skirt, $800; acnestudios.com.
This search for authenticity is also coming through in recent designer collaborations with global brands.
That was worth it for me.
Thats so much more exciting than a bag that anyone who gets rich can own.
PILING ONAnok Yai wears an Arcteryx windbreaker, $700; arcteryx.com.
Willy Chavarria x Adidas jacket, $200; adidas.com.
Uniqlo shirts, $40; uniqlo.com.
Wales Bonner sweater, $570; walesbonner.com for similar styles.
Uniqlo boxer shorts, $7; uniqlo.com.
Coach hat, $195; coach.com for similar styles.
(In a show of great restraint, I held off.)
Of course, these more accessible price points arent an act of charitytheyre an effective business strategy.
Chavarria has seen a tangible impact on his business.
Hes more certain than ever that its the way of the future.
Inclusivity, he says, is the new exclusivity.
Vittoria Ceretti wears a Polo Ralph Lauren shirt and Nili Lotan jeans ($450; nililotan.com).
Anok Yai wears a Gap shirt and Calvin Klein jeans ($99; calvinklein.us).
Amelia Gray in a Nili Lotan shirt and R13 jeans ($545; r13.com).
All wearing Coach boots ($295, coach.com).
