Its not easy to be first.
Over on TikTok, cringe millennial wedding has racked up over 200 million videos.
Now, Gen Z is starting to rewrite the modern wedding script.
Photo: James Morris
Hold the punny hashtags, c’mon.
(She typically tries to embed herself organically into weddings, blending in with just a phone camera.)
Whereas our Gen Z couples might do one here, another two weeks later.
Were seeing some loose strands with our Gen Z couples.
Its almost curated to be so uncurated-looking, agrees Sophia Pav, owner of PAV Weddings.
Its definitely them in a wedding dress, but in a selfie mirror that they took themselves.
The shift ties into Gen Zs love for TikTok, where messy, funny, authentic-feeling content is king.
Theyre having a lot more fun with different types of vendors, she explains.
I had someone bring in a haiku poet.
(Also, miserable wedding parties make for miserable content.)
I wanted to do something a little different.
I just like the kitschy pink vibe of the Madonna Inn.
McClurg thrifted her dress from Depop and worked with a local seamstress to re-design parts.
I do think weddings have kind of gotten out of hand in my opinion, she adds.
To each their own, but that just wasnt us.
I was so stressed in those three months I cant imagine dealing with that for a year or more.
Taylor has also seen the relaxed look translate into glam requests.
So theyre paying these hairstylists lots of money to make their hair a little bit messy.
But on Instagram, Grainges wedding photos were flawless, with not a loose strand to be seen.
(Boho, woodsy themes were peak 2010s-wedding-core, now skewered on TikToks ribbing millennial weddings).
People are really into the aesthetic now, making sure its beautiful all the way through.
For the rest of us, the chilled-bride ethos might not always translate into flawless shots.
