Instead of populating the account with teaser images or reference photos, that single post was eventually archived.
But its easy to see the appeal.
Further showcasing the labels vibes-based approach to social media is the choice of imagery.
Image Still: Courtesy of Phoebe Philo
Even when a product is clearly being sold, it isnt photographed straightforwardly.
Last week the brand shared three posts created by the conceptual multimedia artistCory Arcangel.
Its reflective of Arcangels style, which is marked by his digital interventions, among other things.
A selection of recent images posted on the Phoebe Philo Instagram account
(The caption read simply, Stripes by Cory Arcangel.)
This content can also be viewed on the site itoriginatesfrom.
without having to give anything personal away.
A selection of recent images posted on the Phoebe Philo Instagram account, including Cory Argangel’s intervention (far right)
Thereisone label that has eschewed social media completely.
In January of 2021 all ofBottega Venetas accountsdisappeared.
When Matthieu Blazy was named its new creative director later that year, he did not reinstate them.
But three years on the brand does enjoy an online presence, albeit a semi-pirated one.
When the images hit the photo services, manyincludingVoguewrote about them as part of their usual celeb-style roundups.
The brand knows that exposure is exposure regardless of who owns the audience.
But it does beg the question: Why isnt everyone else having more fun with the whole thing?
