Its about projecting an energy of self-confidence and power and what we call coolness, David says.
Charisma is what makes people attractive, sexy, and interesting.
(Or Davids, if the idea of wearing his tattoos turns you on.)
Courtesy of Diesel
How did you two first become aware of each other?
Im not updated in music, so I didnt discover Damiano in that manner.
Damiano David:Ive always been aware of Diesel as a brand.
Courtesy of Diesel
Martens:When I arrived four years ago there was a lot of work to do.
We had to restructure the brand and reconnect with the Diesel DNA and rebuild the brand values.
We needed to define the person behind it, so that was the main focus.
Courtesy of Diesel
There was never a moment to actually think of having an ambassador.
Then last year the brand felt stabilized, so we started discussing the idea.
It was about being diverse, real, and inclusive, and not being gender-specific.
Courtesy of Diesel
It felt attuned to the moment and representative of where fashion was going.
Im curious about your own style journey.
What do you make of your look from when you broke out to today?
Courtesy of Diesel
Diesel is the brand that does this best, so I think our collaboration was made in heaven.
I want to talk about the genderless aspect of the collection.
It makes sense based on your look, Damiano, and the way Glenn designs.
Courtesy of Diesel
But Im curious, why was it important for you to fold that into the collection?
Of course, not every market is open to that, but we are really trying.
It was about what he liked, how he feels comfortable, and he knows exactly what he wants.
Courtesy of Diesel
The collection itself is not about gender; its about Damiano, and this is how Damiano dresses.
At the end, if it pleases any kind of gender, we are just very happy.
Thats really how it should be.
Courtesy of Diesel
David:As Glenn said, it came naturally.
For me, it was important to put myself in it, but also to respect the brand identity.
David:[laughs] I really think about my tattoos as my first layer of clothes.
Courtesy of Diesel
I really perceive them as clothing, or almost accessories.
We proposed this as a little joke, and he loved it.
We took pictures of him and voila, everybody can have Damiano skin now [laughs].
Courtesy of Diesel
Im curious to hear both your thoughts on what makes clothes sexy.
Is it the person or the product, or both?
David:I think theres different ways to look at it.
Courtesy of Diesel
Theres different types of sexy.
Theres clothes that can be sexy and cover your whole body, too.
Charisma is what makes people attractive, sexy, and interesting.
Courtesy of Diesel
Its very Diesel, which I think is the best part of the brand.
This could be my answer for future interviews!
Nothing to add here.
Courtesy of Diesel
Glenn, is sexiness something you think of when you design or style the collections?
Martens:Damiano said it quite well, but I think its definitely about empowerment.
We are entering a wave of openness and freedom, and its not anymore about the cliche.
Courtesy of Diesel
This gives confidence and individuality, and feeling empowered, feeling good in your shoes.
Knowing who you are is just something very sexy.
And I think that is definitely why I feel maybe mens fashion is getting more and more sexy.
I know its hard to pick a favorite style, but what are your standouts?
Or what do you think I should buy from it?
Its coated denim, so its painted denim and then baked to feel kind of leathery.
David:I have two pieces.
The big coat that Glenn said, and the big, massive suit.
Again, its all about the attitude.
Martens:Thank you!
And Jose, c’mon send us pictures in your Damiano tattoos.
