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Whats a multinational fashion corporation to do?

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Take a leaf out of the designer playbook, apparently.

A new era had begun.

Anne Hathaway wearing GapStudios shirt dress.

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Anne Hathaway wearing GapStudio’s shirt dress.

Launching today,GapStudiois the next stage of the brands evolution.

Prices range from $78 for a tank top to $248 for a denimtrench coat.

This is just the beginning.

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GapStudio denim skirt and tank top.

GapStudio denim skirt and tank top.

GapStudio jersey maxi dress and corset.

Ill be styling it with a tank top, bomber jacket and ballet pumps this spring.

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GapStudio denim skirt and tank top.

The only thing missing?

More innovation in the tailored pieces, such as the trousers and shirts.

They tick the reliable wardrobe staple box, but perhaps dont feel radically different from the brands mainline collections.

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GapStudio jersey maxi dress and corset.

We cant wait to see what he comes up with for collection 02.

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GapStudio shirt dress.

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GapStudio red minidress.

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