One day it just disappeared with 70,000 followers.
Id associated it with an email I never look at, so Id missed all of the warnings.
To be fair, there were quite a lot of them…
Courtesy of Idea
Honestly, I wouldnt worry too much.
Someone had written:good luck finding that place.
I just responded with a smiley face.
Idea’s bricks-and-mortar site is a challenge to the depersonalized add-to-basket shopping experience, with visitors having to ring a doorbell in order to be granted access. “You have to be a little bit brave, I think, to actually press it,” David says.
Take a closer look at the newly opened space, below.
You have to be a little bit brave, I think, to actually press it, David says.
A grey OB-4 loudspeaker from Teenage Engineering plays in the now expanded Idea shop; the retail space is adjacent to the beloved Secret Book Room—which remains untouched—and situated within the same Soho building as Owen and Hill’s offices and family home.
Vitsoe shelving lines the rooms, with a Tunisian rug sourced viaVoguemodel Jess Maybury adding a pop of color on the floor. The wider building formerly housed Elton John’s Rocket Records, with Owen and Hill discovering a cache of his costumes upon moving in.
Back in the mid-’10s, hoping to recreate the success of Daunt Books’s merch, Owen and Hill debated launching a tongue-in-cheek tote with “Birkin” emblazoned across it. Instead, they settled on “Winona”—the star they felt most deserved to have a bag named after her—which proved a viral success and allowed them to circumnavigate a potential lawsuit for good measure.
