Jeuvell is a shopkeeper by trade, but a historian by natureso this years window is themed around Marie-Antoinette.
The designs are weird and unexpected, says Jeuvell.
The spirit behind Choosing Keeping originates from Jeuvells childhood.

Photo: Elena Bazu
Objects were things that, from one house to another, I took along with me.
A sense of continuity.
(The items swiftly sold out.)

Photo: Courtesy of Choosing Keeping
Yet the store is never more enchanting than during the holidays.
The objects that you have, they are a part of your culture.
People forget that what humans make is an expression of themselves.

Photo: Courtesy of Choosing Keeping
If you count that link as lost, you fall into consumerism.
Nowadays, in a way, it is not what we buy that matters.
Its what we dont buy that matters.

Photo: Courtesy of Choosing Keeping
Its a timely message given the rampant consumerism the festive season can prompt.

Photo: Courtesy of Choosing Keeping

Photo: Elena Bazu

Photo: Courtesy of Choosing Keeping

Photo: Elena Bazu

Photo: Courtesy of Choosing Keeping

Photo: Courtesy of Choosing Keeping

Photo: Courtesy of Choosing Keeping