Jeuvell is a shopkeeper by trade, but a historian by natureso this years window is themed around Marie-Antoinette.

The designs are weird and unexpected, says Jeuvell.

The spirit behind Choosing Keeping originates from Jeuvells childhood.

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Photo: Elena Bazu

Objects were things that, from one house to another, I took along with me.

A sense of continuity.

(The items swiftly sold out.)

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Photo: Courtesy of Choosing Keeping

Yet the store is never more enchanting than during the holidays.

The objects that you have, they are a part of your culture.

People forget that what humans make is an expression of themselves.

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Photo: Courtesy of Choosing Keeping

If you count that link as lost, you fall into consumerism.

Nowadays, in a way, it is not what we buy that matters.

Its what we dont buy that matters.

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Photo: Courtesy of Choosing Keeping

Its a timely message given the rampant consumerism the festive season can prompt.

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Photo: Courtesy of Choosing Keeping

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Photo: Elena Bazu

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Photo: Courtesy of Choosing Keeping

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Photo: Elena Bazu

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Photo: Courtesy of Choosing Keeping

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Photo: Courtesy of Choosing Keeping