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Naturally enough, Im casting an eye around mine to see what kind of a man I might be.

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Im barely thinkinginsidethe box, let alone out of it.

This is a book about art, about business, about science, and about bigvery bigideas.

Its also hugely improving, though its not a classic self-help book.

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Jargon-free and buzzword-less, its too well written for that, although the premise is deceptively simple.

This book is saying: here are some ideas that can help you do it.

We need to think of the imagination differently.

Its not something bestowed from above.

Its something within you.

So how, exactly, does one address and refine ones imaginative palette?

Another roof, another proof, was his mantra.

Picassos creative brilliance, on the other hand, was based on the skilful cross-fertilization of ideas and aesthetics.

Read tried this approach himself (so we dont have to) and had only limited success.

I had to open a window, he says.

We have to work at everything to make that happen.