What the rapper seems to be getting at is well illustrated with his Moncler Genius collection.
More compelling is his idea of modularity, of making both the wholeandthe parts equally important.
The console will be made available for purchase, and its presence contextualized Rockys lineup.
Courtesy of Moncler
I call it organized chaos.
This concept is what makes it feel cohesive, even when its radical.
Rockys installation space featuring the modular console
Organized chaosis an apt phrase to describe personal style today.
Rocky’s collection in the Moncler Genius space in Shanghai
Were seeing designers struggle to understand and resolve in real time how people want to dress.
You pick pieces from each look, and you create an assortment.
You combine it with other brands and things you own from before.
Rocky’s collection in the Moncler Genius space in Shanghai
Its a mixture of things and worlds collidinglike I said, seemingly cohesive.
Naturally, Rocky was determined to only create things he would wear himself for this Genius partnership.
Im not going to do anything that doesnt feel authentic or genuinely exciting, he said.
A close-up Rocky’s collection
I have to be able to be free and creative.
That is what Genius is, a platform for incubation.
The collaboration is a full-circle moment for Rocky.
A close-up Rocky’s collection
I grew up on the brand and was a collector in my younger days, he said.
Call it retro ghetto futurism.
Rihanna and Rocky at Moncler Genius
Rocky’s installation space featuring the modular console
