WhenMillauxco-founder Laura Tanzer told her therapist she was thinking about making bedding, the response took her by surprise.
She was like, Oh, that makes a lot of sense because the bed is like the womb.
Tanzer hadnt thought about it that way before, but the parallel struck a chord.
Photo: Isabel Bronts
The two met in the UK and eventually, the spark for creating a lifestyle brand was ignited.
or What makes it cozy?
kind of thing, says Simpson.
Photo: Flavio Karrer
We both love the challenge of world-building, says Simpson.
The name Millaux is plucked from a memory from Tanzers childhood.
Close to the bridge, her grandparents had a family home that made a lasting impression.
Photo: Isabel Bronts
This sentimentaland almost mysticallens is an undercurrent for the entire collection.
Wed like to have that interaction with the client in hopes of creating a bed home for them.
Tanzer and Simpson partnered withFiona Blakemanto design the prints.
Photo: Isabel Bronts
Ive never met somebody with such great taste, says Tanzer.
And the collaboration was organic from the outset.
From there, they amassed a visual pile of references and inspirations.
Photo: Isabel Bronts
Millaux launches this week with two collections: Pastoral and Royale.
We also wanted flowers or a garden in some way.
And while she acknowledges florals are tricky to do elegantly, Blakeman had no issue.
Photo: Isabel Bronts
She managed that pretty quickly.
It was amazing to work with her, picking which flower and what kind of meaning was behind them.
(They landed on a bespoke wild orchid rendered in both ivory and a rich burgundy.)
Photo: Isabel Bronts
The collection incorporates two types of materials.
Laura and I love sleeping in the combination of linen and cotton sateen, says Simpson.
All of the fabrics are Oeko-Tex Standard 100 certified and the dyeing processes are GOTS certified.
Photo: Isabel Bronts
Theres no reason to only have white bed sheets!
And you might smell grass from outside, and its just this feeling of home.
For the interiors shoot, they brought photographerIsabel Brontson board.
Ive never ironed so much in my whole life.
It will be based more on whim or necessity, says Simpson.
Currently, Millaux has a six- to eight-week turnaround time.
This slower pace echoes the bedrock of the brands intention.
The bed is where you calm your day down and also where you start it.
Theres something beautiful about that ritual that were curious to keep exploring.
