Nieves Ochoa has been celebrating Las Fallas in Valencia, Spain, since birth.

We have four generations of falleras in my family, she says.

Hairstylist David Bataller Hidalgo started doing hair for falleras at age 15.

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María Ochoa Calomarde, 14.

Maria Ochoa Calomarde, 14.

From left, Berta Peiro Garcia, her aunt, Maria Pilar Carmona Lopez, and Maria Ochoa.

Berta Peiro Garcia, Fallera Mayor 2024 de la Falla Ripalda Beneficencia.

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From left, Berta Peiró García, her aunt, María Pilar Carmona López, and María Ochoa.

From left, Berta Peiro Garcia, Nieves Ochoa Peiro, Maria Pilar Carmona Lopez, Maria Ochoa Calomarde.

I have been a fallera for more than 45 years, says Maria del Pilar.

Berta’s mother, Maria Luisa Garcia Segura.

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Berta Peiró García, Fallera Mayor 2024 de la Falla Ripalda Beneficencia.

Twenty-three year old Berta Peiro Garcia has been a fallera since birth.

I change my hair depending on the style of my dress, she says.

It takes about 20 minutes to style.

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From left, Berta Peiró García, Nieves Ochoa Peiró, María Pilar Carmona López, María Ochoa Calomarde.

The elaborate falleras hairstyle is completed with a set of curved hair combs, called peinetas.

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Video by Andrea Savall

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The elaborate falleras hairstyle is completed with a set of curved hair combs, called peinetas.

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