Fashions biggest question has, at last, found its answer: Guccis new artistic director is Demna.
His creative power is exactly what Gucci needs, said Kerings chairman and CEO Francois-Henri Pinault.
Demnas successor at Balenciaga will be named in due course, Kering indicated.
Photo: Malick Bodian
I look forward to writing together with Stefano and the whole team a new chapter of Guccis amazing story.
Demna prefaced that new chapter when in 2021 he had his first creative interaction with Gucci.
Now Demna is charged with shaping his own vision of Gucci.
Photo: Demna
In 2021, HSBC estimated that figure had risen to 1.76 billion.
Gucci, meanwhile, is Italys largest luxury fashion house by revenue.
Amber Valletta modelling for Balenciaga’s SS22 show.
Amber Valletta modelling for Balenciaga’s SS22 show.
Elliott Page modelling for Balenciaga’s SS22 show.
Guccis chaotically human backstory might also prove a richly dramatic seam of material.
Cantino revealed that Demna was first approached several months ago.
Elliott Page modelling for Balenciaga’s SS22 show.
Bellettini added: We went out for dinner.
I said: we would really love to talk about this opportunity.
And after a second of thinking he was very excited, and said: Yes!
Balenciaga’s ‘30-minute dress’ was the showstopping final look at his AW24 couture show.
I have it in my mind let me put together the project for you.
During the trip, I kept getting incredible messages from both of them, said Bellettini.
The power of Demnas creative spark is not open to debate.
Balenciaga’s AW22 show centred around Ukraine. The models, some holding trash bags, walked against artificial snow and wind, within a massive snowglobe that kept attendees behind the glass.
Hes really eclectic in his creativity.
Balenciaga’s 30-minute dress was the showstopping final look at his AW24 couture show.
If we were able to do this over these two years, it was because we had Sabato.
Kim Kardashian wearing the famous Balenciaga tape bodysuit backstage at the AW22 show.
At Gucci,revenue growth had slowed(in retrospect, a luxury problem).
Balenciaga’s AW22 show centred around Ukraine.
Two ill-considered Balenciaga campaigns contained a series of negatively ambiguous and unwittingly disturbing, even sinister, details.
Kim Kardashian wearing the famous Balenciaga tape bodysuit backstage at the AW22 show.
To be honest, [it has been] very useful!
And doubtless the scrutiny focused elsewhere also afforded them and Demna space to marinate their plans for Guccis future.
But I think in that fog of rumpus, what is important?
Sometimes I read more about rumours than what we really want from fashion now.
Does it make any sense?
Im staying with fashion forever.
Demnas declaration of fidelity to fashion can now be applied to Gucci.
Todays revelation of his Gucci elevation suddenly brings him far closer to the center of fashions labyrinth.
