He adds: I always love coming back to New York: visiting will never be a burden.
Says Lee: Its a prestigious, beautiful place, and we actually own the building.
He adds: A store should usually have a very long lifespan.
Photo: Courtesy of Burberry
That makes it very different to designing a collection that you know typically lives for a season.
Imported limestone floor, shelving, and facade details are meant to evoke the elegant robustness of Georgian architecture.
The material palette reflects the essence of the house and our heritage, he explains.
Cara Delevingne
A further strand in Lees Burberry tapestry is being launched today.
One especially telling shot in the campaign features Colman wearing a house-check lined quilted jacket in country-standard green.
Was that vintage choice reflective of anything broader in Lees approach to Burberry?
Barry Keoghan
Well, I do think this brand is about celebrating the classics.
Some things are stronger than seasonality.
And yet seasonality is an undeniable part of driving renewal as Burberry negotiates the balance between heritage and innovation.
Little Simz
And the answer is that shes probably outsidemaybe at a wedding or a music festivaland shes celebrating.
Shes in the elements, not some perfumed indoor environment.
Its about giving things a context that speaks to the spirit of Burberry.
Olivia Colman
As a creative, does Lee take this personally?
He replies: It is personal, but also its something you learn to live with.
To me, Burberry is an institution.
Cole Palmer
So I think with that comes the other.
Happily, however, robustness and protection are as central to Burberrys soul as its emblematic trench coat.
Which brings us back to New York and New Yorkers.
Eberechi Eze
Says Lee: I really enjoy working with people who are very direct, and very ambitious.
And I think having a new American CEO slots into Burberry very easily.
Cara Delevingne
Barry Keoghan
Little Simz
Olivia Colman
Cole Palmer
Eberechi Eze
Zhang Jingyi
Inside the Burberry flagship store.
Zhang Jingyi
Inside the Burberry flagship store.
