In the video for her new single Fantasy, Jade appears through a pastel-hued haze like a mirage.
Its glamorous, campy, and a little twistedwhich is to say, it couldnt feel more Jade.
Did she ship it back to London to hang at home?
Photo: Sage Seb
I wish, Jade says, laughing.
I imagine its probably sat in Davids studio nowand there are definitely worse places in this world to be.
Vogue:How are you feeling on the eve of releasing your new single?
Photo: Sage Seb
All of the above?
Jade:All of the above!
Im excited to show people more of my world.
Photo: Sage Seb
At what point in the process of writing the album did Fantasy arrive?
And was there anyone you were trying to channel with that disco sound?
But I wanted to take that Motown-leaning vibe and bring it up to date, and into my world.
Photo: Sage Seb
What do you have up your sleeve with the merchandise?
Its fun getting to do stuff like that.
And how did you end up working with David LaChapelle on the video?
Oh my gosh, I still cant quite believe it, to be honest.
Its been like a fever dream.
It was pretty surreal!
Then I played him Fantasy and said Id love him to do the video if hes into it.
And then that was that.
I still cant believe it happened.
It was truly an honor.
Tell me more about the fabulous outfit youre wearing in the videoits very Bob Mackie.
Well, it had to be a Bob Mackie-influenced outfit for that era.
It was custom-made by Agro Studio, so it fit perfectly.
For Fantasy, I wanted it to be just one memorable, striking outfit.
Although it was sad to see it get covered in blood at the end.
Did you always have that very clear vision of what you would want to do if you went solo?
I knew going into my own solo journey that it had to come from me.
I wanted to be able to turn up to the labels and be like, This is my sound.
Youre going to want it.
Whos going to give me the best deal?
I dont think theres anything wrong with that.
And I definitely know what I want to be.
I feel like I dont need to pigeonhole myself or put myself in a certain box.
The songs sound very different, but why not?
Its my first album, so why shouldnt it be a bit chaotic?
Therell be plenty of time for albums later down the line that are more cohesive.
Right now, I want people to be invited into my erratic pop world.
I like surprising people.
I like that nobody knows whats coming next.
How early in the journey of writing a song do you start to picture the visuals?
Did you know early on the world you wanted to create around this album?
I love a mood board.
I love a bit of Pinterest.
Ive got many a Pinterest folder.
Obviously, then I like to collaborate and let everyone on my team let their imaginations run wild too.
But I do think its important that I set the tone of what the visual is going to be.
And thats also where youll find the references nobody else is looking at.
Online, its often the same things circulating, or you end being fed the same things.
Thats such a cool thing for a fan to give you as a gift: a coffee table book.
It was so good.
I was like, Oh my Godtaste.
I think weve just known each other so long that they understand my brain inside out.
I want us to grow and evolve together.
Its a lot more liberating and exciting getting dressed as a solo artist, because youre less restricted.
Its not a short-term plan.
Were trying to think years ahead.
Oh yeah, definitely.
I was already sort of gearing up to get on the defensive if people didnt like the music.
So when the response was very overwhelmingly positive, it kind of threw me off a bit.
So its been really satisfying to see that pay off.
