While the 2024 Olympics have come and gone, the fashion born from the Games is likely to endure.
Athletes like Coco Gauff competing in pieces from their own collections.
MADE In USA Paris Exclusive by Teddy Santis.

Vogue: You formally launched the collection in Paris alongside your team, but also your family.
What was that like?
Joe Robinson:I’m trying to practice a better work-life balance.

MADE In USA Paris Exclusive by Teddy Santis.
Tell us about the collection.
How did you land on the baby blue and red colorways?
And then red is just sexy.

The Joe Freshgoods From Prom to Paris collection at “A Friend Named Cousin”
I love red lipstick, I love red fast cars.
Our team, we’ve mastered the art of powerful visuals and nice storytelling.
And most of the New Balance shoes say Made in USA, but mine say Made For Us.

“Looking Ova Me” by Joe Robinson.
I don’t think the world understands what I mean when I say that.
My shoes is for everybody, but a lot of my storytelling is inside jokes between Black people.
And I have to stop getting offended that certain people don’t get my jokes.

Courtesy of New Balance
Don’t get me started.
I knowit’s a very polarizing subject.
Sometimes I go on Twitter and I start ranting about all the deals I turned down.
Not ranting, but just trying to educate my people.
Is it cool for my career?
Who has more leverage?
Who needs this bag of chips?
You have to write out the pros and cons, that’s where I am nowadays.
I think collab culture is ruining a lot of things right now.
So I’m proud of myself for tuning that down.
You’ve started to do some visual art.
Tell me about this quilt you designed.
Well, this is my first art piece.
But I just bought a crib, and I’m a fan of collecting Black art.
The last four or five years, I’ve been wanting to make some stuff.
How I’ve told stories with T-Shirts, I’m able to do that with quilts now.
Back in the day, a lot of Black people in the South spoke to each other through quilts.
This one is an ode to my grandparents.
Looking Ova Me by Joe Robinson.
What’s the name of the piece?
“Looking Ova Me.”
I just came up with that an hour ago.