That was the starting point: this idea of the conformity that is set by uniforms.
That checks out, given that Kent & Curwen has historically catered to a privileged social echelon.
With its extensive heritage in the field, Kent & Curwen leaning into that is a no-brainer.
But with so many others doing similarly, it bears contemplating where the brand will sit within the mix.
We want to represent London now, was Kearnss response.
To my son and his mates, for exampleits got to make sense to them.
