As is the case with many good ideas, it seems obvious in retrospect.
I just got sick of wearing the same three shirts in rotation, she says.
I got inspired by the lack of options actually.
Courtesy of Off Season
Her personal fan base is no happy accident.
Juszczyk has been sharing her newly fashioned wardrobe along with snippets of the creative process on herInstagramandTikTok.
I immediately had that Taylor Swift jacket moment in my mind, she recounts.
Courtesy of Off Season
Juszczyk courted Grede with intention.
I thought, Who is someone who has completely transformed an industry?
Of course, Emma was the firstand the onlyperson to really come to my brain, says Juszczyk.
Courtesy of Off Season
And theyve done well enough to secure licenses from the NFL.
Luckily, her Instagram has essentially served as a platform for beta testing.
And what we’re seeing is this massive, massive cultural shift.
Sports are a part of everyday life, and fans want gear that reflects their lifestyle.
And timing is everything.
Sports style has become so much a part of the culture, Grede continues.
These past few years, tunnel walks have turned into catwalks.
Bella Hadid, Beyonce, and Rihanna have all been snapped in sports jerseys.
The Adidas logo has crept into the collections of Gucci and Wales Bonner.
(Caitlin Clark has also worn one of Juszczyks designs, a custom vest.)
Often the culture dictates how successful you’re able to be, Grede notes.
Fashion, or choice of dress, is massively important to a sports fan.
Its for anyone who lives and breathes their team.
And the puffers are just the start.
