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It is, after all, the exact shade that pink Nerds candies come in.

Kylie Jenner Returns to Her King Kylie Era With Bubblegum Pink Hair

Dia Dipasupil/Getty Images

Jenner has been pink beforenotably in 2015.

Whether the hair is real or a wig, were loving this moment.

Keep it coming, King Kylie.

Kylie Jenner Returns to Her King Kylie Era With Bubblegum Pink Hair

@kyliejenner