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The collaboration with Kim Kardashian (and hermulti-billion-dollar shapewear brand), she says, is especially personal.
Photo: Nadia Lee Cohen
I love Kim, and I love her family, Del Rey says.
Me and my sister are huge fans of them, and have been watching them forever.
Plus, a bit on what fans can expect from her upcoming Coachella set, too.
Photo: Nadia Lee Cohen
Vogue: Hi, Lana!
Congrats on your new Skims campaign.
To start, Id love to hear what drew you to working with the brand.
Photo: Nadia Lee Cohen
Lana Del Rey:It was kind of a cool coincidence.
So it all happened at the exact same minute, which I took as a serendipitous sign.
And I said, Yeah, absolutely.
I didn’t really hesitate.
Me and my girlfriends were pretty excited, actually.
What do you love about the pieces that Kim and Skims are making?
Well, first of all, I just love how well its doing for her.
Im always curious to see what theyre going to do; its an ever-evolving brand.
Its really kind of sweet.
How did the concept for the shoot evolve with the photographer Nadia Lee Cohen?
I thought that was cool.
I worked with [Nadia] before, and I love everything she does.
I didnt know that she was the person who shot Kim in hersnow bunny [campaign].
Aw, thats cute.
Im sentimental, so of course Im going to love Valentines Day!
Its up there for me in terms of the holidays.
Its always been a happy day for me.
Do you have any reflections on love this year, coming up on Valentines Day?
So I mean, does Valentines Day magnify it at all?
I think it used to.
Now, I guess it depends on the year.
But I also think it can be a hard day for a lot of people.
But its not for me.
I want to ask you about the upcoming Grammys.
Congratulations onDid You Know That Theres a Tunnel Under Ocean Blvdgetting an Album of the Year nomination.
Looking back on making that record, what did creating that work mean to you?
I then turned that into an unexpected album for myself.
So that album kind of found me.
Another thing that I think propelled it was actually the album covers.
We took almost as long with making the cover as making the album; it was a slow process.
Its sort of like, a pictures worth a thousand words.
What was the intention behind the tracks epic mid-song switch-up?
That song sat in Jack Antonoffs mailbox for nine months.
He felt really, really strongly that it should.
So I re-recreatedthat, and I did a different interpretation that was a little more bouncy.
If you asked me, I would not have thought that this song would gain any traction.
But I am really happy about it; I think its cool.
Lastly, you’re heading Coachella this year!
What can fans expect from the performance?
I am really excited about headlining.
If all goes well, itll be as big and bold as I hope it will be.
Architecturally, its going to depend on the structure, and whether I can make it….
But Im really excited about it.
Im excited, so my fans can get excited.
Ahead of the January 23 drop, preview our edit of Skims Valentines Day collection, below.
