The monolith in the new Lauren Manoogian store.

It seems that there is more than a strand of kismet in this project.

It felt right, right away.

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The monolith in the new Lauren Manoogian store.

That sense of rightness pervades the light and calming space with its medley of tonal garments.

It really feels like a home for the brand rather than primarily a transactional space, fulfilling Manoogians remit.

Plays of hue and texture.

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Plays of hue and texture.

Adding to that personal element is that the interiors were created with friends.

Not everything is super-slick, Manoogian says.

Drawing the visitor deep into the space is a matte white and backlit monolith at the center back.

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Interior view of the new Lauren Manoogian store.

The store has a both smell and a sound.

Interior view of the new Lauren Manoogian store.

I think it makes the space feel really cozy and really soft and very comfortable.

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Photo: Courtesy of Lauren Manoogian

And I hope people can feel that.

Slow fashion has found its home.