The monolith in the new Lauren Manoogian store.
It seems that there is more than a strand of kismet in this project.
It felt right, right away.

The monolith in the new Lauren Manoogian store.
That sense of rightness pervades the light and calming space with its medley of tonal garments.
It really feels like a home for the brand rather than primarily a transactional space, fulfilling Manoogians remit.
Plays of hue and texture.

Plays of hue and texture.
Adding to that personal element is that the interiors were created with friends.
Not everything is super-slick, Manoogian says.
Drawing the visitor deep into the space is a matte white and backlit monolith at the center back.

Interior view of the new Lauren Manoogian store.
The store has a both smell and a sound.
Interior view of the new Lauren Manoogian store.
I think it makes the space feel really cozy and really soft and very comfortable.

Photo: Courtesy of Lauren Manoogian
And I hope people can feel that.
Slow fashion has found its home.