Every now and then a label pops up, seemingly out of nowhere.
Its an accurate description, but an oversimplification.
Yagis fashion practice at Vowels is informed by an early career as a wholesale vintage dealer.
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(We want to do the opposite of gatekeeping, he says.)
How he goes about it, he explains, is by observing what people already wear.
Meaning, how can you make something new without making it too new?
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Or too fashion forward?
You have to finesse it, because how do you make a pair of jeans better?
He continues, leaning in: Then its applying updated features to traditional designs.
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Todays presentation will be a level up from last Junes, which was a tad traditional.
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