With the fall/winter 2025 shows in full swing, no one is busier than makeup artistDame Pat McGrath.
Makeup aficionados will know this isnt the first time McGrath has created products for a major brand.
But this,this, is something special.
Vogue Runway
And now that she can talk about it at last, her excitement is palpable.
People have been asking me for years, When is makeup coming for Louis Vuitton?
Now I can finally say its happening, she says.
Vogue Runway
I have been creating makeup looks for Louis Vuitton for many years.
La Beaute Louis Vuitton is a perfect extension of the journey weve been on together.
So how does it differ from Pat McGrath Labs?
Spotlight
Can the two co-exist?
La Beaute Louis Vuitton is the absolute highest level of craftsmanship.
Pushing boundaries in formula innovation and sensory exploration is part of my own brands DNA.
Vogue Runway
It can really lead to groundbreaking results and this new venture is no different.
It all makes sense when you look at the creatives the house has brought in before Pat.
As with Abloh and Williams, this new partnership promises to be epic.
Steven Meisel
Prepare to be wowed, McGrath says with a laugh.
Its meaningful and its timeless, with each and every product being treated like an object of desire.
Beauty has always been in the DNA of Louis Vuitton, its just the makeup that was missing.
So what can we expect?
But where things really get interesting?
Still, it goes beyond being inspired by the houses iconic vanity cases and trunks.
Its about the art of living, she explains.
This is just the beginning, McGrath adds mischievously.
We are setting a new standard in luxury beauty.
La Beaute Louis Vuitton will launch in autumn 2025 in 115 stores worldwide
