Every LoveShackFancy design has at least one.
Hell, some have three or even four.
More is more for us, Cohen said.
Our girl is going from day to night and bringing out all the stuff.
Theres no stopping her.
She often uses the term girls.
Part of this is to be factual.
LoveShackFancy attracts a wide age range, including teens.
(Babies to 80s, Cohen said of her clientele.)
Women implies some sense of adult responsibility, some seriousness.
We have the good girls and the not-so-good girlsbut then theyre still good girls, Cohen said.
Yet, for her fall 2024 collection, it waswomenthat Cohen wanted to appeal to more.
She balanced all the pink with some black, for starters.
A minidress came with a tulle skirt, a lace bodice with floral paillettes,anda bow.
(Four codes and counting.)
Then there was the corsetry.
So Cohen studied the fashions of Parisian cabaret dancers during the Victorian era and theanneesfolles.Then she went to work.
Some show a playful innocence.
Others felt oddly juvenile, especially a pink-and-floral corset minidress with bows and a lace skirt.
Theres a fine line between coquettish and childish.
A black dress with a lace cutout too displayed just the right amount of risque.
Was this collection for a teen?
A teen trying to act more adult or an adult trying to act like more of a teen?
LoveShackFancy is no doubt trying to cater to all of the above.
Which is smart: Providing fashions for such a diverse age group is good business.
(Maybe even great.
As mentioned above, 17 stores and counting.)
Yet when it comes to a cohesive lineup, the viewer is left with a sense of cognitive dissonance.
High heels teetered around dirty snowbanks, dumped by a noreaster hours ago.
A Dunkin trunk handed out heart-shaped doughnuts.
Inside, models shimmied and danced onstage to Im A Good Girl and Bette Davis Eyes.
At one point, the place became so packed that they had to hold the door.
Heres the thing: The brands fans willalwayslove LoveShackFancy.
