From the former, he learned to dream; from the latter, he learned how to stay grounded.
With his own brand, hes tapping into an underserved sartorial niche: Asian masculinity.
If zeroing in on Asian bad boys and villains rings stereotypical, La wants to be heard out.

You have emasculatedBreakfast at Tiffanys or you haveDie Hardexplosives and kung futheres not a lot of range.
His mission is to bring depth, texture, and Asian culture to mens wear.
People dont realize how many cool things are happening in Asia, La said.

We want to celebrate all those things, and share them in a broader scope.
Here and there, the Indonesian slogan menolak punah, crops up, which means resist extinction.













