From the former, he learned to dream; from the latter, he learned how to stay grounded.

With his own brand, hes tapping into an underserved sartorial niche: Asian masculinity.

If zeroing in on Asian bad boys and villains rings stereotypical, La wants to be heard out.

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You have emasculatedBreakfast at Tiffanys or you haveDie Hardexplosives and kung futheres not a lot of range.

His mission is to bring depth, texture, and Asian culture to mens wear.

People dont realize how many cool things are happening in Asia, La said.

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We want to celebrate all those things, and share them in a broader scope.

Here and there, the Indonesian slogan menolak punah, crops up, which means resist extinction.

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