FALL 2024 READY-TO-WEAR
The internet is a scary place.
But with how heavy times are right now, being online seems particularly bleak, she added.
I just needed the collection to feel optimistic.
So what happens when a URL-native brand cuts off its Wi-Fi and goes offline?
I touched some grass, Schloss said, mostly metaphorically.
The exercise led to a tightly edited collection that unveiled a more demure and mature side of Maisie Willen.
I was thinking of my customers evolution and where shes at, said Schloss.
Young brands and their designers are currently dealing with the multibrand retailer landscape.
This was a more commercial and straightforward collection for the designer.
Confirmation that, every once in a while, its worth it to go outside and touch some grass.
