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Makeup for women over 50 is all about the dew.

Photo: Courtesy of Ingu Chen & Sena Murahashi
A well-placed bronzer never hurts, eitherafter all, a sun-kissed glow is winsome at any age.
Ill often start with a sheet mask or serum as it delivers the product more deeply.
She gravitates toward brightening creams for the eyes.

Photo: Courtesy of Ingu Chen & Sena Murahashi
She recommends brushing on a thin layer of primer after your skin care products have set in.
Let it settle for a minute before applying foundation, she says.
When it comes to tool, a gentle approach pays off.

Proper hydration is essential, so start with ahydrating eye creamand incorporateeye masksinto your routinethey make a noticeable difference.
Once the area is well-hydrated, Red uses concealer sparingly, targeting only the spots that need coverage.
This prevents creasing, which can happen if you overapply the product.

This will keep the area looking fresh and natural, without accentuating any fine lines or wrinkles.
The Makeup Base
Think thin when it comes to makeup.
Thick makeup applied onto mature skin only exaggerates the quality of the skin.

The thinner the base and more moisturizing it is, the better it will look.
Tinted moisturizeris a great option for fresh and easy everyday skin, Aharon says.
But if youre looking for coverage or a flawless finish, go with foundation.

When it comes to concealer, a formula that wont easily crease or look dry is important.
A sponge, a brush, or clean fingertips are all perfectly acceptable for program.
I always recommend that people use whatever tool they feel most comfortable with, Aharon says.

Photo: Courtesy of Ingu Chen & Sena Murahashi
That includes curling, and my preference is always blackmascara.
As we get older, the black gives so much more brightness to the eyes.
Brown mascara can make the eyes look tired and even slightly yellow.

If used up to the crease, a cream shadow can also be very flattering.
Eyewear
VIOLET GREY
The buttery stick shadowwhich provides eight-hour wearis infused with collagen to smooth and firm the eyelids.
Perfect the Brow
Moving upwards, I do not like a gray brow, Swift admits.

Photo: Courtesy of Ingu Chen & Sena Murahashi
I like to go back to the color of your original eyebrows.
The contrast adds brightness and opens and frames the face.
And when it comes to shape, roundness rules.

Do not square off your eyebrows, Swift cautions.
All that does is make you look stern and hard.
It pulls the eyes together and creates darkness.

Photo: Courtesy of Ingu Chen & Sena Murahashi
Instead, she recommends softening and rounding the shape.
you could draw in a very realistic brow where hair is missing.
RMS Beauty
Back2Brow
I work with powders for the brow, says Swift.

It looks slightly softer, and better visually.
This finely milled iteration has a slight hint of luminosity to mimic real hair.
Add Color & Shimmer
Color comes next, and it provides a significant payoff.

Cream blush is fabulous for mature skin, says Swift.
It adds hydrating color to make the skin look more youthful.
Just be mindful where you tap and blend.

Photo: Courtesy of Ingu Chen & Sena Murahashi
The placement should be more on the apples of cheeks to add that fresh flush, says Barose.
Avoid putting blush on the side or using it like a contourthat will instantly age you.
Likewise, do not use bronzers for contouring, Swift says.

Bronzer should be applied to the areas where the sun kisses the skin.
As for added glimmer, anything with shimmer is out for women over 50, Swift insists.
Shimmer accents skin problems and aging of the skin.

Photo: Courtesy of Ingu Chen & Sena Murahashi
However, I do like products with a subtle luminosity as they attract light.
That light-reflecting property makes the skin look dewy, moist, and most of all, youthful.
Luminizer
Youthful-looking skin is all about the light, says Swift.

You want to add a subtle luminosity to elevated areas of the face.
Nothing beats this product for dewy, sensual skin.
The Finishing Touch
Powder can also add a pristine final touch, if applied judiciously.

A light powder through the center of the face can leave you with a beautiful finish, says Aharon.
Just use it sparingly, and skip it altogether if you lean dry.
My favorite is the Mally Face Defender.

I prefer a mist.
It gives skin that extra dewy freshness at the end.
Aharon likes to seal a look with a spritz of soothing rosewater.

Photo: Courtesy of Ingu Chen & Sena Murahashi
Avene
Thermal Spring Water
Avene’s face mist is one of the most acclaimed French pharmacy finds out there.
This classic formula is also infused with aloe and gardenia for glow-boosting effect.
Glosses and balms are sheer and add a pop of color without being opaque, DeMann says.

My clients, like me, swear by moisturizing lip tints, Red adds.
They not only enhance the lips appearance and comfort but are also easy to reapply without a mirror!
True Botanicals
Pure Radiance Overnight Lip Treatment
Reds go-to lip treatment is True Botanicalss.

Its Burts Bees tinted balm.
It swipes on as easy as a chapstick, and its smooth and moisturizing.
Enhanced with shea butter and botanical waxes, the formulation leaves the lips with a sheer wash of color.

My favorite color is Pink Blossom, DeMann says.
Its got a slightly pinky color that works on pretty much everyone.
At 53 years old, she also uses it on herself.

I use it alone or I use it with a lip liner.
Its available in a few neutral shades, one lighter, one medium, one darker.
Its so easy to useit glides on so smoothly, and it lasts.

Designed to make lips appear fuller, the liner has jojoba seed oil to lock moisture into the pout.
The cult classic is a favorite for legions of celebrities, including51-year-old Kate Moss.
This is a glide-on, easy-app luxury lipstick, Allenpreviously toldVogue.

Its also hydrating, with [jojoba and mimosa] butters to create a smooth finish.
Victoria Beckham
Posh Lipstick
NEIMAN MARCUS
I love this for mature lips, makeup artist Jenny Patinkinpreviously toldVogue.
Meet the Experts
