Their history goes back to Macons days as an editor immersed in bridal coverage.

(In true brand synergy, the lookbook featured models wearing Manolo Blahniks with every ensemble.)

People used to think I was so basic for being interested in weddings, she laughed.

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Alexandra O’Neill, Rebecca Goodman, Alexandra Macon, Ruchi Kotahwala.

Turns out, that so-called basic beat has become one of fashions most powerfuland joyfulindustries.

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