FALL 2024 READY-TO-WEAR
MarquesAlmeidas Marta Marques and Paulo Almeida have long been preoccupied with youth.
The casting featured models that walked the brands early London shows, now in their 30s or older.
Some walked alongside their children, sporting the brands successful kids line.

We let the children choose what they wore, the designers said.
It was really funny because the starting point for us was always the 90s.
We just want to keep learning about these things and being more inclusive.

It was translated into the clothes.
The designers reexamined who the MarquesAlmeida woman is, playing with new silhouettes and textures.
That said, elegance is still a scary word.

Almeida added, Its elegantin a cool way.





















