Its not every day that an edition ofVoguelaunches its own fashion fund.

Congratulations to each and every one of them.

And sometimeswell, usually, all the time, in facttheres an urgency to that.

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The Vogue Germany Fashion Fund finalists. From left to right: Michele Beil, Marie Lueder, Sia Arnika, Lou de Bètoly, Emilia Pfohl - Namilia, Jale Richert, Kasia Kucharska.

All of them want to show in Paris.

For them and their work to be seen here, in this city.

The choice of unveiling the first finalists in Berlin was deliberate, she says.

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Jacob Langemeyer- brand manager of SF10G

Inside the Fashion Council Germany/VogueFashion Fund.

Together, they arrived at this years rather magnificent seven.

Theyre all different, of course, she said, but they all have this special attitude.

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Lou de Bètoly

Its not about a classic interpretation of fashion.

Its very cool, very urban, very zeitgeist-yvery Berlin.

The work of the finalists is imbued with powerful and compelling storytelling.

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Inside the Fashion Council Germany/VogueFashion Fund.

Its talent augmented by authenticity.

These designers dont strive to be perfect.

Sven Marquardt

Mumi Haiati, Christiane Arp, Tim Neugebauer.

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Inside the Fashion Council Germany/VogueFashion Fund.

Dao Tran and Graziano Di Cintio

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Inside the Fashion Council Germany/VogueFashion Fund.

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Maria Lueder

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Inside the Fashion Council Germany/VogueFashion Fund.

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Sven Marquardt

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Mumi Haiati, Christiane Arp, Tim Neugebauer.

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Dao Tran and Graziano Di Cintio