Products are independently selected by our editors.

We may earn an affiliate commission from links.

One imagines it takes a lot to lure theDuchess of Sussex from Montecitoto Abbot Kinney on a weeknight.

Image may contain Meghan Duchess of Sussex Fashion Adult Person Head Face Premiere Clothing Dress Happy and Smile

Alberto Rodriguez/Getty Images

Ive built a career out of fixing the damage wrought by other salons, Lee says.

Of course, this includes breakage and shedding due to overzealous Cali-blonde bleaching.

Robertss hair is in excellent shape, thanks to Lee.

Image may contain Dionne Farris Clothing Dress Adult Person Face Head Photography Portrait Formal Wear and Fashion

Founders Myka Harris and Kadi Lee

This was no small matter.

Heres the thing; I can be friends with someone.

But for this project, she was thrilled to get out in front to wave the flag.

Image may contain Bottle Cosmetics Perfume and Aftershave

Liza Voloshin

Its like a no-brainer for me.

Soon after, they were clamoring for refills.

They quickly learned what would and wouldnt flylike the fact that no one wanted another overpromising shampoo and conditioner.

No one wanted another horse-pill-size supplement that was super harsh on the stomach or had strange side effects.

Everyone wanted something thatworkedand factored into their lives seamlessly, and that was as naturally derived as possible.

Why was it falling out?

(Highbrow Hippies ethos has always been a holistic one, as you might have guessed from the name.

Our entire brand ethos is beauty, wellness, and conscious living, Lee says.)

Their product addresses all of the root causes of hair loss.

In addition, we also have these ingredients that have been really formulated for hair growth.

Were really bringing the body back into alignmentinto balance.

Gwynethis obsessed with the serum, Lee says; Roberts is, too.

Its just this lovely little piece of time, she told me.

And then you go about your day.

The fact that much of the initial test group asked to become investors speaks for itself.

I was usingbox dyebefore I met you, the Duchess of Sussex replied.

It sounds like healthy hair is a growth market, indeed.