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It wasnt a very logical business move, chief marketing officer Aila Morin says with a laugh.

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But we saw a white space.

And then came a meeting with French perfumer Fanny Bal.

But I have to say, were not too far from the original idea.

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Another vintage element of the scent is that it evolves throughout the day.

It opens quite soft and fresh, says Bal.

Like what you would want in the morning.

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By midday, when you are at work, its hitting the floral notes and is more traditional.

Retrospect Extrait de Parfumis now available for preorder and will be available for purchase on October 22.

In the meantime, shop more Merit Beauty below.

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The Minimalist Perfecting Complexion Stick

Signature Lip Lightweight Lipstick

Great Skin Moisturizer

Balm Blush

Brow 1990

Bronze Balm

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Courtesy Merit

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Image may contain: Cosmetics, and Lipstick

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Image may contain: Cosmetics, and Lipstick