The night prior, the pair had hosted a rave.
It was their third party last week to celebrate the designers first time in the country.
Owens is big in China.Huge.
He created a Rick Owens vortex: The designer walked, the group followed.
He looked to the right, so did everyone else.
The size of the fandom trailing behind him and their devotion didnt just illustrate Owenss popularity.
It contextualized the scale of Monclers event and the vast numbers of people in attendance.
The only escape route from Owenss whirlpool, in fact, was getting absorbed into someone elses.
Enter Rihanna, en route to A$AP Rockys neighborhood in what Moncler dubbed The City of Genius.
But the most recurring query: What exactly is it?
Back in 2018, Moncler CEO and chairman Remo Ruffini launched Moncler Genius.
Saturday nights event followed the London extravaganza in an attempt to push Genius further.
There is a genius in each window, he said.
From the building came the idea of a city.
Each Genius was given free range to imagine their own section to showcase their interpretation of the Moncler vernacular.
Willow Smith and Donald Glover opted for green spaces.
The puffer giants youngest-ever collaborator, Smith showcased her black-and-white looks around (what else?)
The car exhibited on the second floor will be the first-ever purchasable vehicle stemming from the three-way partnership.
Francesco Ragazzi also put his need for speed on display with a Palm Angels mini Grand Prix.
Nearby was Hiroshi Fujiwaras FRGMT collection.
Signage said not to touch it.
A colleague did, it was a gooey, inky black silicone.
One of his models relaxed in a sand dune, while another endlessly traversed inclement weather on a treadmill.
Times change, but fashion remainsat least that seemed to be Enninfuls poignantly comedic message.
(This reviewers draft pick would have been the creative maverick Xander Zhou.)
Domestic means learning the different cultures around the world, and China is very important to us.
Moncler reported a double-digit growth among Chinese consumers in the first half of this year.
China is a very good market, he added.
It felt like it was time to give back here, and not just in terms of the market.
A highlight of the showcase was the Jil Sander collection by Luke and Lucie Meier.
That it did; it was a great Jil Sander collection, and a standout Moncler Genius one.
We have done a tour bus and a soundproof bed, and now we did a refuge.
Its available for purchase, in fact.
I dont like making stuff that isnt available to people, said Owens.
Its technically a viable product.
Even more so were his remarkable puffer coats with structured shoulders and swirling or diagonal quilting.
A$AP Rockys collection, meanwhile, followed his current creative ethos of exploring ghetto futurism.
In an interview, he said his goal was only to make clothes he would actually want to wear.
While he himself was sporting Bottega Veneta, his Genius collection was well represented by Rihanna.
It was, for lack of a better word, extremely cool.
The evening wrapped at an after-party with a performance by Rocky overlooking the Shanghai skyline.
But what really impressed, in the end, was the fashion.
