sing odd Alpine songs while dressed up in Moncler polarwear.
Moritz, the uber-posh Swiss destination that Ruffini, an avid skier, has dubbed his second home.
This time, he said he wanted just a classic catwalk show.
Yet his proclivity for mammoth productions got the better of him again.
As of today, Moncler has a market cap of $16.88 billion.
Ruffini may be a dreamer, but hes quite the entrepreneur too.
