The Palm Beach reference translated into both day and evening options.

Theres a lot more day elements in this collection, she said.

It was about offering our customer versatility.

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I want to dress my customers from lunchtime to evening, she said.

People really dress up for nighttime.

For me, Palm Beach exudes glamour, but with a sense of ease and sophistication, she said.

Image may contain Clothing Dress Formal Wear Fashion Gown Adult Person Wedding Wedding Gown Face and Head

Image may contain Clothing Dress Face Head Person Photography Portrait Formal Wear Adult and Evening Dress

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Image may contain Clothing Dress Evening Dress Formal Wear Adult Person Footwear Shoe High Heel Sandal and Plant

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Image may contain Lucy Evans Beachwear Clothing Dress Evening Dress Formal Wear Adult and Person

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Image may contain Clothing Dress Evening Dress Formal Wear Adult Person Fashion Gown and Beachwear

Image may contain Clothing Dress Footwear Sandal Adult Person Skirt Evening Dress Formal Wear Fashion and Shoe

Image may contain Lucky Blue Smith Flower Flower Arrangement Flower Bouquet Plant Potted Plant Performer and Person