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I ended up concluding that us shutting down Ganni wouldnt make a dent in anything; nobody would notice.
Courtesy of Ganni
Its by no means the perfect playbook for how to run a responsible business, but its a contribution.
But that shouldnt keep you from taking responsibility.
Ganni co-founders Ditte and Nicolaj Reffstrup.
Ganni co-founders Ditte and Nicolaj Reffstrup.
The thing about Nicolaj is that you cant divorce the business strategy with the person, Roberts-Islam remarks.
Maybe its as simple as some people care and they cant help caring, and other people dont.
These are risks that Reffstrup is willing to take in his desire for Ganni to push the envelope.
Courtesy of Ganni
Still, theres a long way to go in order for the brand to achieve its target.
Im hoping for action over perfection just go out there and do something, he urges.
