BLESS N40, courtesy of Sebastien Jamain and Bless.

The number collects over the years, deadpanned Heiss, wearing cat-tapestry pants in the labels unmarked Paris shop.

Heiss and Kaag dont appear in its pages.

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BLESS N°40, courtesy of Sébastien Jamain and Bless.

Reuse and reframing are pillars of Blesss trans-disciplinary practice.

Maison Margiela, fall 1997 ready-to-wear

As can be imagined, the Bless approach to presenting work is unconventional.

The impetus behind this was last yearsshowat MACRO where the videos were shown.

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Maison Margiela, fall 1997 ready-to-wear

Heiss also reflected on where the brand started and its latest project.

Once upon a time… Its not a business model, its really very personal.

But of course we have never managed to reach that state where we are completely satisfied.

After 25 years we are proud to still work together.

Were like a couple, and we are not divorced.

The new Bless archive at www.bless-service.de.

Webdesign in collaboration withStudio Manuel Raeder; programmed by Julia Novitch and Alejandro Ample; maintined by Lesley Schouela.

[The collections are numbered and the archive] starts from the very beginning.

The newest collection is 79, and it ends at 99 because then we will stop.

We have actively planned the end.

Its not random, like Lets do another collection.

This interview has been edited and condensed for clarity.