On Thursday night, Prada commenced New York Fashion Week and celebrated its Spring Summer 2025 campaign in Soho.
Around 7 p.m., the citys glittering set poured into the Prada Epicenter from a slush-covered Broadway.
Over two decades later, the Epicenter remains awe-inspiring.
Handsome servers, holding silver trays of Champagne flutes and lychee cocktails, lined the descending steps.
At the base, beautifully bound, hard-cover versions of the campaign, entitled Ten Protagonists, awaited attendees.
Moshfegh wrote a first-person character sketch for each of Mulligans looks.
Each woman was a unique character.
It was about individuality and walking into the future in a look of ones own.
Moshfegh has long maintained a close relationship with fashion.
It’s about the presentation of self, Moshfegh said, when asked about her attraction to fashion.
It’s about beauty, personality, and character.
Im obsessed with clothes.
When asked if she would set a novel in the industry, Moshfegh laughed.
I would have to do much more research.
A fashion designer has to be more thoughtful than any other art form.
Clients, business, keeping up the time.
Ever the iconoclast, Cindy Sherman carried a fur bag and wore rubber boats with her dark suit.
Christopher Briney, the breakout star of last yearsMean Girlsremake, wore a leather coat and hoodie.
Sarah Hoover, author of the acclaimed memoirThe Motherload, admired Koolhaass daring.
Prada, season after season, finds new ways to inspire.
Ottessa Moshfegh
Tyler Mazaheri
Christopher Briney
