It is a shirt with a sort of restrained opulence.
In other words, theyre reimagining stereotypically proper American clothes.
Consider an olive green field jacket thats cropped at the hip with a voluminous cape-like inset in the back.
Photo: Jivi Emir / Courtesy of Ouer
We call it professional drag, Hu noted.
Ouer
An off-the-shoulder cardigan and matching vest make for an unexpected twin set.
The designers first met when they were attending business school in Torontoa year apart.
Ouer
We felt so out of place over there.
After finishing those degrees they moved to New York, enrolling at Parsons for fashion design.
It was actually very technical, which was really nice, Hu added.
An “off-the-shoulder” cardigan and matching vest make for an unexpected twin set.
We didnt know how to sew [before].
Their buzzy bubble shirt gets an update in a white diagonal poplin jacquard for the new season.
This vest is inspired by a traditional Chinese vest mixed with a military cargo vest.
Ouer
An evening version of the typical rowing blazer.
A button down shirt in a shredded poplin.
Starting slowly, the duo have been releasing one collection a year.
Ouer
(Ouermeans occasionally in Mandarin.)
The spring 2025 collection, their third, sees the duo expanding.
Their experimental bent works because it is always grounded in the matter-of-fact.
Their buzzy “bubble shirt” gets an update in a white diagonal poplin jacquard for the new season.
Its that tension that makes their work so modernand why were keeping our eyes on Ouer.
Ouer
This vest is inspired by a traditional Chinese vest mixed with a military cargo vest.
An “evening version” of the typical rowing blazer.
Ouer
A button down shirt in a “shredded” poplin.
