Theres a gala or a ball in almost every episode, she says.
Everybody needed to look like they had just cut the tags off something.
Certainly, nobody ever repeats anything.

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Where did she find it all?
Friedberg is happy to share.
We had a list of 10 to 15 vendors that we would send mood boards to.

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Here, Friedberg breaks down her approach to costumingPalm Royales dazzling cast of characters.
Maxines story is one of evolution: a Palm Beachset survival of the chicest.
Why dont you have anything from this decade?

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As Maxine gets more savvyand starts writing hot checks for her coutureher style becomes more refined.
She goes from this sweet, pastel-pink optimist to emulating the other womens styles.
One of the high points for Friedbergs?

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Maxines finale look: a white gown-and-cape set created by the shows costume department after a Givenchy pattern.
It really highlights the architectural fashion that Givenchy was doing in the late 60s.
Its heavily beaded, so its not quite minimalist, says Friedberg.

Photo: Courtesy of Apple TV+
She just looks like a floating doll.
On dressing Norma
For much of the series, Norma lies in a coma following an embolism.
She pulls it off with aplombespecially with her character Mitzis Jean Shrimptonesque do and doe-eyed makeup.

Photo: Courtesy of Apple TV+
She has a very different style than the rest of the women, Friedberg says.
She is plopped right into reality, and shes trying to affect change.
But Martins character, Robert, who is gunning for conservatorship over Norma, may be the most likable.

Photo: Courtesy of Apple TV+
His glorious physique is on full display for much of the series.