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Recently, a small fragrance lab sample arrived on the Vogue beauty desk to much excitement.
ERIK IAN
The scent in question is from Louis Vuitton and menswear creative directorPharrell Williams, hence the frenzy.
Ever wondered what the coolest man in the industry thinks you should smell like?
Now you could find out.
Olfactory represents something people dont realizeits the glue of every memory youve ever had, Williams says.
Williams explains that LVERS is inspired by light.
I asked Jacques and Camille [his daughter and fellow perfumer], what does sunlight smell like?
This fragrance is a poetic and metaphorical version of the answer to that question.
Conversations began between the two creatives after Williamss debut Vuitton show last June.
Resin Galbanum is the main ingredient in the fragrance, and one that Williams was instantly drawn to.
Its what brings the green freshness to the sunlight-inspired perfume.
Its connected immediately to nature with a mix of ginger extract which brings quality and a lot of freshness.
But the starting point was galbanumit was really something that was so interesting for us to work with.
As for when Williams knew they had finally landed on the perfect LVERS scent?
Smelling it, my first realization is that I can smell the colors of this fragrance.
I dont see red or burgundy or brown.
Its on the sweeter side.
It smells like an elegant, elevated version of something thats familiar to me.
