FALL 2024 MENSWEAR
Just another day in the office.
We filed into the Fondazione Prada at the end of lunch hour.
Prada screen savers gleamed softly under industrial lighting.
Those keen to mark their return paused to photograph themselves.
Around the corner into the main workspace, heads down, andwow!
Beneath us was what appeared to be a stream running through a meadow.
There were patches of grass and reed.
The initial surprise was considerable.
Above the glass, however, behavior swiftly returned to normal working protocols.
The runway also meandered, its path defined by a line of tightly packed office swivel chairs.
Once the course eventually cleared, the real shift began.
Probably there is something that is about the weather, conceded Mrs. Prada.
Of that amazing set, Mrs. Prada was less noncommittal: It was menacing.
For me it was scary.
That was the impression I had the first time I saw it.
What is scary is the nature that you cant touch through the glass.
