Now in 2025, TikTok takes it one step further and goes hair color-specific with recession blonde.
TheNational Bureau of Economic Researchhas yet to officially declare a recession in the US.
What is recession blonde?
Jerome Tisne
Highlights generally feel more natural, although the final may look effortless.
Olivia Casanova, colorist and co-owner of IGK salon, agrees.
But experts are wary of associating peoples want for darker or more natural hair with a bear market.
It also helps a lot with hair health which many more women seem to prioritize nowadays.
First, is lowlights; getting lowlights during the initial dye appointment will help you prolong appointments in between.
I often add lowlights to a highlight service to add more dimension, says Perry.
They require little to no maintenance, she says.
Over the course of two to three months, they completely fade out of the hair.
So its up to you whenever you want to come in and touch that up.
