And he hasnt been back since.
A look from the collection.
That doesnt mean Cooper pressed pausefar from it.
Photo: Courtesy of RCOS
I cant afford my own stuff and dont have a single friend who can, he says.
That, and the fact that the seven-figure spend on a Paris catwalk wasnt feasible season after season.
That show almost completely bankrupted me.
A look from the collection.
The fall 2024 campaign.
The process, he recalls, was a learning curve for both parties.
I really appreciate them taking a chance; they dont make this kind of product, he says.
A look from the collection.
I wanted to put the maximum amount of function in that I could.
Of the 72 items so far, the pricing does not exceed $400.
Inside the garments, meanwhile, woven labels will feature printed landscapes to indicate the seasons.
The fall 2024 campaign.
Its going to unlock a lot of things, hopefully, he says.
We were just driving down dirt roads until we found something interesting, he notes.
So how different are they?
A look from the collection.
This weekend, Cooper will host a pop-up installation in LAs Arts District as part of the RCOS launch.
In this gallery setting, the campaign images will be printed on fabric.
The rollout here is deliberately different.
A look from the collection.
My metric right now, I dont want to do another runway show until I have opened a store.
Its more impactful to have a home base, to build up some kind of real thing.
The idea of some kind of RCOS athletes kit is not that far-fetched.
The fall 2024 campaign.
In any case, he has four years to make it happen.
